Long Live the King

Long Live the King

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Even if you never plan on writing your own advertising copy, you MUST understand the fundamental rules of writing effective copy.

Learn It or Perish
The 10 Golden Rules of Power Packed Copy!

1. Start with the prospect. Many beginning direct response copywriters make the mistake of spending too much ink touting the product, describing all its features at length and in detail.

2. Long copy out-pulls short copy. This principle is highly controversial. Many Internet copywriters believe that the ... Maggiori informazioni

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